On the 23rd of March 2017 we collaborated with MINI Bedfordview as we brought to life all that the MINI brand encompasses to launch the all new MINI Countryman. The overall concept was all about representing the brand perfectly and showcasing the incredible new MINI Countryman and all it has to offer.
Guests enjoyed welcome drinks upon arrival and were kept in the newly launched MINI Bedfordview showroom away from the installations created to showcase the MINI Countryman features and benefits that awaited them, alongside a light dinner and entertainment. Dealer principal Guy Kilfoil addressed the crowd and lead guests through the reveal of the all-new MINI Countryman. Once the reveal was complete guests were able to filter into the large event space, decorated in perfect MINI style with a juxtaposition of a city vs country look and feel. Here guests were entertained by folk band The Motherland, served craft beer and customised gin beverages as they browsed the three MINI Countryman installations. Food stations were set up, market style adding to the country event feel.