Our Debut Event – Gold Street AW16

Society PR | Gold Street Event

23 Apr Our Debut Event – Gold Street AW16

On the 21st of April 2016 we hosted the Gold Street AW16 fashion show and 2nd birthday celebration at the Gold Street store in Newtown Junction,our first event as Sinnamon PR & Communications.  We worked hand in hand with our client, Gold Street Creative Director Yianni Crease to ensure all elements of the event were perfected and well coordinated leading up to the evening. 

Ensuring all guests who attend have a stand-out, memorable event experience is something we pride ourselves on.

Guests arrived from 7pm and were welcomed with Svedka flavored vodka, Pongracz bubbly and snacks by Vicky Crease to enjoy while waiting for the fashion show to begin. At 8pm guests took their seats and when the show began some of Joburg’s coolest models hit the Newtown Junction courtyard runway, crowded by over 200 guests who were all blown away by the all new, Gold Street AW16 collection. As soon as the show was over Creative Director; Yianni Crease and Gold Street partner Francois Hougaard took to the runway for the final walk and thereafter opened the store for guests to start shopping!

The night didn’t end there as the celebration was well underway and guests enjoyed more drinks and snacks while they partied along to the the hip hop beats played throughout the night by DJ Vatokayde. Once the festivities ended Newtown around 10:30pm the crowd moved on to the VIP Room in Sandton for the official afterparty.